Cat’s journey: Half way there

Cat’s journey: Half way there   So Day 14, the half way point happened to fall on Valentines Day.  I remember how I felt on that day because I’d started to gain a sense that my libido was returning!  Without going into too much detail this was a big deal for me, my sex life…

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The principles of Guaranteed Fitness

For those of you that don’t know us all that well, it might be news to you that Matt and I didn’t really know each other all that well when we set up The Academy (Macclesfield Group Personal Training weight loss gym). It was a bold move to throw in our life savings together to…

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The fat pill challenge

The “fat pill” is one of the most powerful paradigm shifts (see article on Paradigm Shifts for more info) that we use with our members. It has great results in getting people to think differently about some of the foods they are eating and really helps our members at our Group Personal Training Clubs in…

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Mentality of a treat

As many of you who regularly read these articles will know, I have two young sons called Oli and Jamie. Since having them, I have become more and more aware of a thought process that is prevalent throughout our society that I believe is one of the route causes of many peoples difficulty in losing…

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A sense of entitlement

Having worked with hundreds, probably thousands of people looking forward to lose weight over the years, I’ve began to notice one thought process that’s often present in people struggling to lose weight. That when we address this, success becomes much easier. It’s a thought process that actually causes people in all walks of life, with…

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Bro-science

Bro-science is a term usually used by people who perform experiments to determine the best ways to eat and exercise. It is usually used disparagingly to describe people who do something that doesn’t have a scientific backing.

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Fitness sales techniques

I remember when I first started out as a personal trainer 10 years ago At he first club that I worked at in Sheffield  some of the other trainers used to joke that some of the things I said and did with members and clients were “salesy”. They’d listen to what I’d say to a…

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If nothing changes, nothing changes

Albert Einstein once said “Insanity is doing the same thing again and expecting different results”. A shorter, more punchy version of this is “If nothing changes, nothing changes”.

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Pretend it doesn’t exist

To those of you that haven’t read any previous articles, I was very over-weight as a child and in my late teens and early twenties. When I left the university I was 16st 10lbs and very unhappy with my appearance.

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Self limiting beliefs

There’s an old saying “whether you think that you can or you think that you can’t, you’re probably right”. Several years ago, when I started working as an Area Manager for Fitness Agents one of the other managers said to me at an early meeting something that really struck home. He talked about personal trainers,…

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