It works for one, not the other

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At The Academy, we quite like the term ‘done for you’.


We try and make as much of this process of getting fitter, slimmer and healthier as ‘done for you’ as possible.


The exercise side particularly so.


You just need to turn up for the sessions, we’ll tell you what’s involved (and how to adjust and adapt according to fitness levels, injuries, etc) and you do it (with direction and advice as you go).


People often want the food side to be more like that.


“Just tell me what to eat and I’ll do it” they may say.


The thing is though, they probably won’t.


After approaching 17 years in this industry I can’t think of anyone who’s permanently followed a ‘prescribed’ meal plan.


Some do for a while, until, for whatever reason they ‘fall of the wagon’ and go back to old habits.


I know I’ve never been able to religiously follow a meal plan.


So I don’t know why I should expect anyone else to.


And, chances are, most people coming to us, have tried some form of meal plan in the past.


And that hasn’t been an approach that’s worked for them long term.


I could give you a meal plan, of course.


But would it be much better than one you could get for free via Google.


You could Google ‘calculate my calorie requirements’, use a free online calculator to give you a roughly accurate number, then Google ‘free XX calorie per day meal plans’ or ‘free XX / 3 recipes’ and have something within minutes.


You’ve been able to do that for, what, 15 years?


Been told what to eat doesn’t work as well as been told how to exercise.


So, what does work?


From our experience, it’s giving people the tools to do it themselves.


Helping them see through the confusion and misinformation out there and understand what needs to be done to get the result they desire and to challenge habits, self limiting beliefs and the like that make doing this harder (these blogs, our daily members only videos, the Learn section of our app, conversations with coaches and more).


Give them a way to plan their own meals around personal preferences, day by day variations to work round and so on (our 1,000+ meal planner system with ingredients, photos, video demonstrations and more).


A way to track what they are doing and how it compares to what needs to happen (MyFitnessPal innit).


You don’t need to be told what to eat.


If you’re reading these emails, I’m fairly confident your not someone for who that’s the answer.


I don’t really know who it is the answer for, to be honest.


Professional athletes maybe?


You needs clarity on what to do and how to implement it in your already busy and challenging lives and systems to plan and / or track it where necessary.


And that’s what we do 🙂


Not a member and like the sound of that?


Then click here –>


Currently a member and not using some or all of these things we provide?


Take this as a gentle nudge to try them if you’re anything less than 100% happy with your results at the moment.


Much love,


Jon ‘sop’ Hall and Matt ‘sworth’ Nicholson


P.S. Go on then – two bonus ninja points for those middle names 🙂



The Academy Group Transformation Centre Macclesfield –


High fives and changing lives


Enter your details at for more information about what we do.


Or check out our monthly find-out-more meeting if you want to learn more about our free ’20lbs weight loss in 8 weeks’ and ‘Beach Body’ challenges –>

About The Author

Jon Hall

Starting in the fitness industry in 2002 and working up from free-lance Personal Trainer to Club Manager, Area Manager, and now co-owner of The Academy - Group Transformation Centre as well as training new Personal Trainers for the PT Academy, running online programmes and developing support products for other PTs, Jon has seen and done it all in his chosen field.   With a passion for helping people change their lives by addressing thought processes and mental breaks (rather than shouting at people at telling them to eat less and move more), Jon has an unparalleled record in helping people achieve amazing life and body transformations.   Enter your info in the box to the right of the screen to find out more about how we can help your transform your life and body in as little as 28 Days.   You can read '28 things you might not know about Jon'' here   Visit the main Academy GTC site:   Website keywords: Macclesfield personal training weight loss gym