“It’s not you, it’s me”

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—————- The next find out more meeting for our April programme is on Tuesday 31st March which is in The countdown is done. Check www.theacademygtc.co.uk/briefing-meeting to find out more, see what the meeting involves and, potentially, take that next step to transforming your life and body ๐Ÿ™‚ ———————-

Don’t worry, we’re not planning on dumping you.

It’s way more likely that you’ll dump us to be honest.

We’ve had several thousand people on this mailing list over the years.

Adds up to a fair few unsubscribes (link at the bottom of this, and every email).

We have a good retention rate on members compared to most (especially as we have no ‘minimum term’ tie in), but being open for 86 months adds up to a fair few ex-members.

No, instead it’s an observation on most FitPros’ marketing efforts.

Newly always about them.

How good / fit / fast / strong they are.

Which I’m sure they are.

But rarely about you.

The (potential) customer.

You know…………

Them doing a one rep max deadlift or split jerk.

Them shirtless, leaning back a little at the right angle to the lighting and tensing so hard they look constipated.

Them generally being quite intimidating and off putting.

Usually nice people (many of my friends are FitPros).

But blissfully unaware how this comes across to most people.

So, no, for us it’s the other way around.

It’s not us, it’s you.

What, potentially, we can do for you.

How what we do might help you.

How other people like you have achieved success working with us.

Sharing those stories of how people you perceive to be like you have achieved the things you want to achieve.

—————– It’s pretty much the same way that people you might not consider to be like you (like us) have done it, but we get that doesn’t have the same power ————-


If you’re an existing member, it’s always great when you share your stories in the group.

What you’ve done, how you’ve overcome the challenges you have.

That’s way more beneficial than us saying, what is in essence, the same thing.

Please keep doing that / start doing it ๐Ÿ™‚

If you’re not already a member, and you like the sound of a group of like minded people working together to achieve a common goal………….

Then go check this out –>ย www.theacademygtc.co.uk/briefing-meeting.

Much love,

Jon ‘Lily’ Hall and Matt ‘Allen’ Nicholson

About The Author

Jon Hall

When not helping people to transform their lives and bodies, Jon can usually be found either playing with his kids or taxi-ing them around. If you'd like to find out more about what we do at The Academy then enter your details in the box to the right or bottom of this page or at www.theacademygtc.co.uk - this is the same way every single one of the hundreds who've described this as "one of the best decisions I've ever made" took their first step.